In 2025, on the occasion of the prosperity of the motherland, in order to further enhance the influence of the global market and let cultural inheritance enter the global young consumer group, Yibin Wuliangye Co., Ltd. has created a blockbuster masterpiece that integrates art, culture and quality - Spring, Summer, Autumn and Winter Moonlight Song, as a new generation of star explosive products to present the "global tour" of the prosperous era. This product is not only a gift to the motherland, but also an important carrier for promoting Chinese liquor to "go to sea" and realize cultural rejuvenation and international expression.
Wuliangye Co., Ltd. 52 Degrees Spring, Summer, Autumn and Winter Moonlight Song, specially invited Mr. Li Fuyuan, a protégé of the national treasure master Wu Guanzhong and a famous painter known as "China's Picasso", after years of preparation, with his best owl series paintings as the picture, with the creative technique of "painting into wine", the perfect integration of oriental aesthetics and liquor culture. It is not only a high-end liquor, but also a flowing picture scroll and a civilization that can be tasted.
Shengshi Gift, a star explosion product created for the global market
In the grand context of consumption upgrading and the rise of the national tide, Wuliangye has long seen that the future market competition must be a competition between culture and value. In recent years, Wuliangye has continued to deepen its cultural and creative field, continuously enriching its cultural and creative product line, aiming to empower products through distinctive cultural and creative IP and build a solid differentiated competitive advantage. The launch of Wuliangye Co., Ltd.Spring, Summer, Autumn and Winter Moonlight Song is the key implementation and model work under this strategic idea. Through the deep binding with international art masters, Mr. Li Fuyuan's strong personal art IP is perfectly integrated with the brand's own "Wuliangye" golden signboard, forming a strong brand synergy, which not only greatly enriches the value connotation of the product, but also meets the growing deep needs of contemporary consumers for product spiritual attributes and cultural identity.
As a pioneer in the internationalization of Chinese liquor, Wuliangye has carefully created the cultural communication super project of "Hemei Global Tour" relying on its internationalization accumulation for more than a century. Its core mission is to realize the globalization and youthful expression of Chinese culture and create a new pattern of Chinese liquor "going overseas". Since its birth, Wuliangye Co., Ltd. 52 Degrees Spring, Summer, Autumn and Winter Moonlight Song has been given the strategic positioning of "global star explosive products", becoming an excellent carrier for telling Chinese stories and conveying oriental aesthetics.
The master's seal, the meaning of the prosperous era in Li Fuyuan's paintings
The artistic value of Wuliangye Co., Ltd.'s 52 Degrees Spring, Summer, Autumn and Winter Moonlight Song is first based on its strong master IP. The product invites Mr. Li Fuyuan, a proud protégé of the national treasure master Mr. Wu Guanzhong and a proud protégé of "Chinese Picasso", to participate in it. As a generation of masters of Chinese calligraphy and painting, Mr. Wu Guanzhong's works have repeatedly hit sky-high prices in the art market, such as "Zhou Zhuang" sold for HK$236 million, establishing his unshakable status in art history. As the heir to his mantle, Mr. Li Fuyuan has won the true artistic biography of Wu Lao "through the changes of ancient and modern times, into the beauty of China and the West", he is well-known in the international art world for his unique style of strong composition and bold colors, and has held large-scale solo exhibitions in Hong Kong, Singapore, Malaysia, the United States and Taiwan for many times, and published many albums.
Mr. Li Fuyuan poured his best owl theme into this work. In his pen, owls are endowed with a new meaning of the times: they are energetic and have eyes like torches, symbolizing the vigorous development momentum of prosperous China and the oriental wisdom leading the world; In the painting, the owls are either dependent on each other in twos, or in groups of three or five, wings next to each other, and their heads leaning together and whispering, vividly illustrating the harmonious scene of 56 ethnic groups uniting as one and neighbors helping each other. The picture adopts strong and vivid colors such as bright red, bright yellow, indigo, etc., giving people a vigorous and active visual impact, which is the artistic epitome of the spirit of the times in China today.
In terms of craft presentation, the bottle adopts a very difficult 360° view process, and perfectly and seamlessly surrounds the bottle body with Mr. Li Fuyuan's classic paintings, so that no matter which angle you view, it constitutes an independent complete picture, like an exquisite three-dimensional art sculpture. This truly realizes "painting into wine, wine as painting", so that Gongbi art "lives" in wine, and achieves artistic treasures that can be tasted, learned and collected.
If art is its soul, then excellent quality is its foundation. Wuliangye Co., Ltd. Spring, Summer, Autumn and Winter Moonlight Song adheres to the ultimate pursuit of "selecting the best among the best" in the brewing of the wine body. Select the essence of five authentic grains and absorb the clear and sweet Minjiang ancient spring water from a depth of thousands of meters. These ancient cellar muds that have been baptized by the years are rich in hundreds of millions of microbial communities and are the soul that nurtures unique fragrance and flavor. "Use the ancient cellar of the prosperous era to brew the wine of the prosperous era", which makes every drop of wine full of historical precipitation and the glory of the times.
This liquor body has been personally tasted by Mr. Zou Zugui, a famous Chinese liquor expert and former secretary of the Party Committee of Wuliangye Distillery, and has been praised as "a high-quality high-end liquor with a clear and transparent body, rich cellar aroma, soft and mellow entrance, dry and refreshing, rich layers, showing the strong fragrance of Wuliangye style, and is a high-quality high-end liquor". Such a perfect quality naturally requires a matching identity mark. The product is specially authorized to engrave a three-dimensional gold label on the bottle, which can be called the "Mobile Quality Medal", which is a silent and powerful quality declaration in itself. In addition, the bottle body adopts the hollow window of oriental aesthetics, and the bottom of the bottle is ingeniously designed as a "golden mountain" shape, which is in line with the auspicious meaning of the ancient saying "the foundation of the mountain master, everything has a backer", and pins the good wishes of a stable career and a prosperous family business.
Wuliangye Co., Ltd. Spring, Summer, Autumn and Winter Moonlight Song is a bottle of wine, but it transcends the physical attributes of wine; It is a painting, but it has the liquid life of the painting. The owl with profound meaning on the bottle is no longer just a painting, but also a cultural messenger of dialogue between oriental wisdom and the world. Through this product, it is aimed that consumers around the world, especially young people, can not only feel the mellowness and longevity of Chinese liquor between raising a glass and tasting, but also appreciate the breadth and depth of Chinese culture and the splendor and colorfulness of contemporary art, so as to achieve a qualitative leap in cultural output from "going out" to "going in".
In the future, with the footprints of "Hemei Global Tour" all over the world, Wuliangye Co., Ltd.Spring, Summer, Autumn and Winter Moonlight Song will surely be used as a dazzling "Chinese business card", so that consumers around the world can immerse themselves in the artistic conception of Chinese calligraphy and painting while tasting its mellow fragrance, and feel the breadth and depth of oriental wisdom, so as to achieve deep resonance with Chinese civilization in a cup of Wuliang jade liquid. Wuliangye Co., Ltd. Spring, Summer, Autumn and Winter Moonlight Song, the unified retail price in the global market is 7996 yuan!