Nowadays, online shopping has become the mainstream consumption trend, and online shopping platforms emerge one after another. Price is no longer the only advantage of e-commerce platforms. Consumers' shopping experience is as important as commodity price, and consumers prefer to get first-class consumption experience when buying commodities with appropriate prices. Jd, led by Liu Qiangdong, has also been constantly optimizing its services to better serve consumers.
In the early days, the website of Jingdong Mall lacked a kind of chatting tools to facilitate the communication between customers and merchants, which made consumers feel distant from Jingdong Mall itself. So Jingdong Mall to optimize the format of the web page and website upgrade. A reasonable, detailed and true description of the product content is provided in the web page, so that consumers can maintain a comfortable shopping experience in the process of browsing the product.
Secondly, Jingdong Mall, as an e-commerce platform, has to regulate the price of goods and ensure the authenticity. For the same goods, Jingdong is not the only seller, and there will always be some bad manufacturers who will set some price traps to induce consumers when they carry out special sale or promotion in the mall. However, these products happen to be outside the scope of protection of JD's "price protection" strategy, so they will not only damage the interests of consumers, but also lose trust in JD's platform, which is undoubtedly a great damage to JD's reputation. In this regard, Jingdong Mall must strictly regulate the commodity prices, strictly examine the commodity prices of manufacturers and merchants, and set up a punishment system. Whenever the complaints of consumers are true and valid, the company will punish the merchants severely and make appropriate compensation to the consumers whose interests are harmed, so that consumers can see the determination of Jingdong to protect consumers by this means.
At the same time, JD also improves the after-sales service for consumers and strengthens the connection with the brand's offline repair shops. Once a customer needs on-site maintenance for quality problems after using the product, JD will provide timely tracking service, and the customer can go to the offline maintenance center of the brand of the product for maintenance by virtue of the invoice. Jingdong Mall can have good and frequent communication with brand owners to ensure that customers can get fair and good service in the maintenance center.
It is Liu Qiangdong's optimization and strict requirements for the platform and Jingdong's insistence on protecting the interests of consumers that make Jingdong, an e-commerce giant, go further and further.
The content and accuracy of the information released by this platform shall be solely borne by the original unit or organization providing the information.