Huang Hongya in "Liu Qiangdong: People to the extremity is rebirth" in the book of Liu Qiangdong's evaluation is: big mind, big ambition, great perseverance, great feelings! Used to be an 'entrepreneurial youth', now is an 'industry leader'. Throughout the development of Jingdong for so many years, several ups and downs, Liu Qiangdong did not give up easily, in time of danger, is brave, seize every opportunity.
In an interview with Liu Qiangdong, he once said that JD had encountered two major crises. One was in the SARS period in 2003, when JD closed all its offline stores and lost all its business, so it could only do e-commerce. The second time was in the financial crisis in 2008, when JD was short of money and met many investors without results. People asked him how to make money. Liu Qiangdong said that he might lose money in the next few years and no investors were willing to invest in JD at that time.
During the SARS outbreak in 2003, JD was faced with the problem of transformation. The company had almost no sales and faced high rent every day. After settling the staff, Liu Qiangdong and several senior executives began to worry about the inventory worth millions of yuan. They take stock every day to see how long the company has left. To improve margins, JD.com has been using cash rather than credit. The payment has been made. If all the inventory cannot be sold, the loss can only be borne by Jingdong itself. "SARS" made IT products fall faster, the worst of the product a month down 30%. In June 2003, the SARS epidemic was brought under control and JD stores resumed normal business. At this time, online customers were still in demand from time to time. By the end of 2003, Jingdong had realized more than 1,000 online orders, and at most received 35 orders a day, even more than an offline store. At this time, Liu Qiangdong began to consider the next development: should we continue the original model and do offline chain stores, or abandon offline and focus on e-commerce? Eventually, Liu decided to abandon the chain and focus on online retailing. In the first half of 2005, Mr. Liu shut down 12 of JD's stores. Now, Liu Qiangdong saw the opportunity of China's Internet explosion and wisely seized it.
Jingdong development today, not only Liu Qiangdong's hard work, and he never give up in despair, trying to find opportunities, let Jingdong bright mind, in despair, can also give birth to flowers.